Milk for Our Planet

Brand: Planet Oat


Challenge: Planet Oat needs a fresh new look to highlight how oat milk is a sustainable alternative to cow's milk.
Insight: Remind consumers that oat milk is sustainably made from the planet.
Solution: A visual identity with a neutral color palette, earth icons, and emerald foliage help consumers quickly understand the sustainability of oat milk.


Rebranding to highlight sustainability 


Current Logo

How can I elevate this?

My Design Process

The Best Part

Craft the concept

Globes and drips pair nicely.

Let my imagination loose on AI

How silly can I get?

Playing matchmaker

Palpable chemistry is the goal.

Goldilocks Gone Wild

No satisfaction 'til it's perfect.

Now I present....

The Final Logo

An organic look for plant-based milk.

Now for the rest of the bottle.

Current

Packaging

How can I make sure consumers immediately understand the sustainability of oat milk?

The thrill of my next idea

My Design Process

Hatching the concept

Drips, leaves, or what if I made the whole bottle a tree?

Take AI out for drinks

Can AI elevate the idea floating

around in my head?

Persevere til perfection

Small changes can make a

big difference.

No more boring plastic bottles

Switching to glass bottles to highlight sustainability of oat milk.

The Final Package Design

Designed to remind consumers oat milk comes from nature.